Which of the following is true?
a. Proctor & Gamble calls its tissues nappies in Britain.
b. In Britain the boot of an automobile is a protective covering.
c. Hoovering is a synonym for vacuuming in Britain.
d. All of the above are true.
Question 2A longitudinal study involves a panel, which is a fixed sample of elements.
Indicate whether the statement is true or false
Question 3Which of the following is not an illustration of a regional subculture?
a. Northern Germans c. Bavarians
b. Gay and Lesbian consumers d. Northern Italians
Question 4Focus groups are a great tool for research because the group results are representative of what would be true for the general population.
Indicate whether the statement is true or false
Question 5Which of the following is true regarding the Turkish subculture in Germany?
a. They maintain Turkish traditions.
b. They maintain Muslim religious traditions.
c. They have large, extended families as part of the household.
d. All of the above are true regarding the Turkish subculture in Germany.
Question 6Group interaction is the key aspect that distinguishes focus group interviews from depth interviews.
Indicate whether the statement is true or false
Question 7Which of the following is not true regarding subcultures?
a. They are groups of individuals with shared values.
b. They are aspirational groups.
c. They are components of the broader culture.
d. They can be based on ethnicity.
Question 8Anyone who has any association with the issue at hand is a potential candidate for a depth interview.
Indicate whether the statement is true or false
Question 9Which of the following is true regarding subcultures?
a. They are components of the broader culture.
b. They are based on regional differences.
c. They are based on ethnicity.
d. All of the above are true regarding subcultures.
Question 10The general objective in causal research is to gain insights and ideas.
Indicate whether the statement is true or false
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