Possessions that evoke specific feelings such as pride and happiness in owners are said to have _____.
A) mood-altering properties
B) market stability
C) usability quotient
D) recyclable properties
E) lasting shelf-lives
Question 2Which country is the only European Free Trade Association country to participate in the Schengen agreement on the elimination of border controls.
a. Iceland c. Norway
b. Sweden d. Switzerland
Question 3____________________ research is not custom designed for a particular client, but is designed and collected by the research company and sold to multiple clients.
Fill in the blank(s) with correct word
Question 4Which format works particularly well for firms that have global brands as well as local brands?
a. International division structure c. Product division structure
b. Worldwide regional division structure d. Matrix structure
Question 5When possessions fulfill the emblematic, role adoption, connectedness, and expressiveness functions, they are said to have _____.
A) affordability
B) symbolic value
C) market appreciation
D) brand equity
E) durability
Question 6Which country is not a member of the European Free Trade Association?
a. Iceland c. Great Britain
b. Liechtenstein d. Switzerland
Question 7____________________ research is needed if relatively little is known about the phenomenon to be investigated.
Fill in the blank(s) with correct word
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