Which countries are greatly increasing their advertising expenditures?
a. Russia, Hungary, China, and Indonesia
b. France, Belgium, and Morocco
c. Japan and North Korea
d. The Netherlands and South Africa
Question 2In the context of low-effort thought-based decision-making, shaping involves:
A) taking consumers through a series of successive steps to lead them to a desired response.
B) selling all products at premium prices, leading to only the high-income group consumers purchasing them.
C) focusing consumer attention on processing negative attributes of competing brands.
D) the strengthening of brand associations.
E) utilizing the law of small numbers to form evaluations.
Question 3All of the following are types of information a 3PL should provide to the buyer except _____.
a. choice of mode
b. number of carriers providing inbound, intraorganizational, and outbound transportation services
c. total transportation expenditures by specific carrier and mode of transportation
d. breakdowns of volumes by commodity or type of material
e. percentage of shipments arranged by suppliers versus by buyers
Question 4Firms with a regiocentric or a polycentric orientation are guided by a global marketing concept.
Indicate whether the statement is true or false
Question 5Which country spends most on advertising?
a. United States c. Japan
b. United Kingdom d. The Netherlands
Question 6Getting consumers to acquire or use an offering repeatedly is important because repeat purchases:
A) encourage the consumers to purchase competitors' products.
B) overcome availability bias.
C) lead to strong preference for alternative brands.
D) cause consumers to break their buying habits.
E) lead to profitability.
Question 7Which of the following is not a disadvantage of using a 3PL?
a. Relinquish control, ownership, and expertise.
b. Loss of integration between sales and supply.
c. Loss of dedicated in-house managed staff
d. Concentrate on core business activities.
e. Sacrifice key business service differentiation.
Question 8Firms with a regiocentric or a geocentric orientation are guided by a global marketing concept.
Indicate whether the statement is true or false