In the problem recognition stage of decision-making, the ideal state is the:
A) way that consumers would like a situation to be.
B) way to draw attention to the negative aspects of competitive brands.
C) state when a person identifies a consumption problem that needs to be solved.
D) discrepancy between consumers' motivation and ability.
E) state where consumers involve in internal search.
Question 2Why do international marketers use advertising agencies?
Question 3WIP is incomplete it has not yet been transformed to a saleable finished good.
a. True
b. False
Indicate whether the statement is true or false
Question 4When multiple criteria are combined formally:
a. Weights are not assigned to each criterion to reflect its relative importance.
b. Criteria and associated operational measures are made explicit.
c. A qualitative index of overall performance is produced.
d. It is easy to make performance comparisons among channel members.
e. It increases the complexity of the evaluation.
Question 5Factory outlet stores are examples of general discount retailers.
Indicate whether the statement is true or false
Question 6Brandon is interested in electronic music and owns a used mixing deck. Recently, he realized that for better sound clarity, he needs a new music mixing deck. In this case, Brandon is in the stage of _____.
A) problem recognition
B) internal search
C) postpurchase evaluation
D) information storage
E) hypothesis testing
Question 7What is ambush marketing? Give an example.
Question 8Anything less than perfect quality leads to waste.
a. True
b. False
Indicate whether the statement is true or false
Question 9When multiple criteria are combined informally to evaluate channel member performance:
a. Overall performance ratings are always accurate.
b. Cross comparisons among channel members are not valid.
c. A quantitative index of overall performance is produced.
d. It is difficult to administer and evaluate.
e. It is not possible to assign weights to criteria.
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