Of the cultural variables, lifestyle is most apparent in its influence on promotional campaigns.
Indicate whether the statement is true or false
Question 2_____ takes place when the offeree incurs a legal detriment in response to the offeror's offer.
a. Consideration
b. Acceptance
c. Rejection
d. Anticipatory breach
e. None of the above.
Question 3In defining logistics service standards, the channel manager can use survey research to find out all of the following except:
a. Whether channel members would be willing to pay for improved logistics service.
b. What kinds of service standards channel members are seeking.
c. Information about the service levels of competitors.
d. What goals and objectives are appropriate for the firm and channel members.
e. Identifying areas where logistics can be used to gain a competitive advantage.
Question 4_________________________ companies are highly specialized in certain industries, such as endoscopic surgery instruments or networking products, and typically represent smaller companies in a region of the country.
Fill in the blank(s) with correct word
Question 5An ad for Windrose Energy Drinks shows a man, wearing a suit, multitasking successfully. The ad has the caption Get more done every day. Marketers came up with this idea after considering that everyone wants to get more done in a day. In this scenario, the marketer's idea behind involving the consumers in the message is an example of _____.
A) self-innovation
B) peripheral indulging
C) self-referencing
D) self-sponsorship
E) situational involvement
Question 6The use of one agency allows for coordination, especially when the global marketer's operations are centralized.
Indicate whether the statement is true or false
Question 7_____ is something of value in the formation of the contract that gives it legal validity.
a. Apparent authority
b. Actual authority
c. Implied authority
d. Acceptance
e. Consideration
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