Which government agency operates Export Assistance Centers?
a. The International Trade Administration
b. The Bureau of Export Administration
c. The U.S. Commercial Service
d. The Export-Import Bank
Question 2Which of the following statements is true when processing effort is low?
A) Consumers process information deeply.
B) Consumer attitudes are highly resistant to attacks.
C) Consumer attitudes are not based on strong beliefs.
D) Consumers do not develop counterarguments.
E) Consumer beliefs can be successfully changed.
Question 3The promotional budget links established marketing objectives with media, message, and control decisions.
Indicate whether the statement is true or false
Question 4_____ deals with the role of managers as individual representatives acting on behalf of their organizations.
a. Contract law
b. Civil law
c. Mediation
d. Agency law
e. None of the above.
Question 5Which of the following is a false statement about how Internet shopping will affect warehousing?
a. There will be a decreased need for warehouses.
b. Many Internet retailers are storefronts with no need for warehouses.
c. It is easy to have excess capacity if online sales do not grow according to projections.
d. Internet providers need numerous, well-located, and efficient warehouses.
e. Third parties will provide warehousing needs for many Internet companies.
Question 6Which agency of the U.S. Department of Commerce advances U.S. national security, foreign policy, and economic interests?
a. The International Trade Administration
b. The Bureau of Export Administration
c. The U.S. Commercial Service
d. The Export-Import Bank
Question 7When consumers are less knowledgeable about a product category, they tend to perceive the product as being more effective when:
A) they critically evaluate message arguments in a brand's image.
B) its image is shown close to the image of the promised results.
C) they tend to link the information in a message to their existing beliefs.
D) its image varies to a great extent from the previous versions of the brand's images.
E) its image is distinct from the images of all competitor brands.
Question 8In the planning for promotional campaigns, the determination of target audience happens only after the campaign approach is established.
Indicate whether the statement is true or false
Question 9_____ essentially determines the nature of agreements that are enforceable and create legal rights between the parties.
a. Agency law
b. Contract law
c. Civil law
d. Litigation
e. None of the above.