Which type of country is most likely to be a lead country in terms of product diffusion?
a. An industrialized, high-income country.
b. A middle-income country.
c. A low-income country.
d. An underdeveloped country.
Question 2Applying the concept of correlated associations, when two brands with similar brand concepts become cosponsors of an event, _____.
A) hybrid product categories can be merged
B) an assimilated association can be formulated
C) a positive image transfer can occur
D) internal inferences can be reduced
E) salient attributes can be added to a brand image
Question 3In domestic operations, logistics decisions are guided by the experience of the manager, possible industry comparison, an intimate knowledge of trends, and the development of heuristics.
Indicate whether the statement is true or false
Question 4The _____ clause of a contract specifies conditions regarding who own any IP rights that comes out of the agreement, and who owns what IP going into the agreement.
a. liability
b. confidentiality
c. intellectual property
d. technology improvements
e. assignment and contracting
Question 5Gross margins of wholesalers range approximately from:
a. 7 to 34.
b. 2 to 5.
c. 6 to 10.
d. 30 to 50.
e. 15 to 40.
Question 6Which of the following is likely to slow the rate of product diffusion?
a. A relative advantage c. Trialability
b. Compatibility with consumer needs d. Complexity
Question 7One of the effective ways to differentiate a brand from other brands is to:
A) discard old prototypes of the product.
B) position the brand away from the prototype.
C) increase the number of associations with the product category.
D) price the product close to its prototype.
E) create an entirely new set of associations for the brand.
Question 8International firms experience ongoing increases in their logistics cost.
Indicate whether the statement is true or false
Question 9The _____ clause of a contract stipulates whether either party has the ability to terminate the contract at any time, and how much advance notice must be given.
a. effective date and termination
b. payment
c. third-party rights
d. most favored customer
e. force majeure
Question 10Which of the following is most likely to have the effect of moving price points downward for a product category?
a. Inflation
b. Monopoly conditions
c. Shortages
d. Lack of new products
e. Advancing technology
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