In the context of brand images and personalities being threatened during a brand crisis, strong prior brand images can act as a _____.
A) disaster revival
B) risk-enhancer
C) consumer expander
D) shock-absorber
E) safety mechanism
Question 2Which of the following was not cited in the text as a way that global demand for education has been answered with new technology?
a. Video conferencing
b. E-mail office hours
c. Online grading
d. Internet-relayed teaching materials
Question 3The use of automated online catalogs by major suppliers of MRO items allows users to buy directly from blanket orders and national contracts from their desktops.
a. True
b. False
Indicate whether the statement is true or false
Question 4Product line expansion and contraction is becoming even more challenging for channel managers because:
a. Too few new products are being released to support expansion.
b. Power retailers are emphasizing store-by-store category management.
c. The number of private label brands is decreasing.
d. Retailers are requesting the development of new products.
e. There is too much retail shelf space available.
Question 5Which of the following is not considered to be unfavorable in the new product screening process?
a. Targeting new customers c. Meeting new service requirements
b. Using new channels d. All of the above are unfavorable.
Question 6Andoitine, a leading pharmaceutical company, makes Tonedeep, a medicine widely used for viral infections in children. However, doctors recently discovered that children who took this medicine could develop a serious blood disorder. This has led to Andoitine's recalling their product for further testing. This is an example of Andoitine:
A) reducing clutter for brand image.
B) reducing elaboration for a brand.
C) protecting its brand image.
D) creating a new brand name.
E) increasing processing efficiency.
Question 7Why can Indian companies offer data entry services at a rate much lower than more industrialized cities?
a. Because they have lower wage rates.
b. Because they are geographically centered.
c. Because they have subject matter expertise.
d. Because they do not have cultural barriers.
Question 8In construction contracts, penalty clauses are technically called liquidated damages clauses; if they are labeled penalty clauses, there is a long line of cases that say they are not enforceable.
a. True
b. False
Indicate whether the statement is true or false
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