Large supermarkets have selected small food manufacturers to provide natural food items for their stores because:
a. Customers are demanding products made by small manufacturers.
b. Of the small manufacturer's credibility.
c. Large supermarkets can exert greater control over small manufacturers.
d. Costs to the supermarkets are lower.
e. Small food manufacturers are offering large incentives.
Question 2The later the product or service is introduced in a lag country, the faster the adoption rate.
Indicate whether the statement is true or false
Question 3The broadest level of categorization is the subordinate level, where objects share a few associations but also have many different ones.
Indicate whether the statement is true or false
Question 4Service transactions are visible statistically as well as physically.
Indicate whether the statement is true or false
Question 5Cost-based contracts are inappropriate for situations in which there is a risk that a large contingency fee might be included.
a. True
b. False
Indicate whether the statement is true or false
Question 6K&B Manufacturing, in developing its new products, must recognize that its intermediaries will judge the acceptability of the new products based on:
a. The amount of real innovation in the product.
b. The cost of the new product relative to the cost of competitive products.
c. The product's profit potential in terms of meeting established margin structures.
d. The amount of advertising dollars offered to the intermediaries to support the new product.
e. The demand by customers.
Question 7Generally, the diffusion rate tends to be faster in lag countries.
Indicate whether the statement is true or false
Question 8The first or pioneer brand in a category lacks the ability to set a standard against which later brands can be compared.
Indicate whether the statement is true or false
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