Distribution programming is the __________ form of channel member support.
a. simplest
b. most expensive
c. easiest to establish
d. most comprehensive
e. limited
Question 2The product depth refers to the number of different offerings for a particular brand.
Indicate whether the statement is true or false
Question 3_____ is the activation of sensory receptors by stimuli presented below the perceptual threshold.
A) Preattentive processing
B) Subliminal perception
C) Habituation
D) Motivation
E) Organizational perception
Question 4Which of the following statements about branding is true?
a. Branding provides extended families with ways to internalize strategic plans.
b. Branding is extra sensitive to market fluctuations.
c. Branding is an integral part of the overall identity management of the firm.
d. Branding is uncontrollable for the marketer.
Question 5In _____, the parties identify more than one issue where disagreement exists and then agree to trade off these issues so that each party has one of its top-priority issues satisfied.
a. use non-specific compensation
b. cut the costs for compliance
c. expand the pie
d. find a bridge solution
e. logroll
Question 6The first step in developing a distribution program is an analysis by the manufacturer of __________ and the level of support the manufacturer needs from channel members.
a. target market needs
b. reseller capabilities
c. financial goals
d. marketing objectives
e. the amount and location of display space
Question 7The product mix is the total number of product lines the company offers.
Indicate whether the statement is true or false
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