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playmaker playmaker
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6 years ago
_____ states that the stronger the initial stimulus, the greater the additional intensity needed for the second stimulus to be perceived as different.
 A) Social identity theory
  B) Hofstede's law
  C) The theory of optimal simulation level
  D) Trait theory
  E) Weber's law

Question 2

Those brands that reach the world's mega-markets and are perceived as the same brand by consumers and internal constituents are known as:
 a. multinational brands.
  b. global brands.
  c. e-brands.
  d. mega brands.

Question 3

In _____, the parties work closely together to identify new and creative ways to expand available resources or generate new value obtained through a negotiated agreement.
 a. logroll
 b. use non-specific compensation
  c. cut the costs for compliance
 d. expand the pie
 e. find a bridge solution

Question 4

Distribution programming may be defined as:
 a. The use of the computer in channel management.
  b. The use of many different types of cooperative programs.
  c. A comprehensive program for the promotion of a product through the channel.
  d. A contracted channel system.
  e. An agreement to distribute products in all of a retailer's stores.

Question 5

The product width is the total number of brands in the product mix.
 
 Indicate whether the statement is true or false

Question 6

Canis Inc, a market research firm, conducts a research study for Fresnas Inc, an automobile manufacturer. Canis Inc's research indicates that the minimum price increase needed for consumers to notice a change in price is 200. This minimum price increase is an example of _____.
 A) preattentive processing
  B) nonfocal attention
  C) subliminal perception
  D) differential threshold
  E) selective exposure

Question 7

Which of the following is not one of the three choices of branding that are available to global marketers within the global, regional, and local dimensions of product development?
 a. Brands can feature the corporate name.
  b. Marketers can have family brands for a wide range of products or product variations.
  c. Black label generic products can be converted into brands.
  d. Individual brands can exist for each item in the product line.

Question 8

_____ seeks to expand the value or resources of outcomes available to all parties through cooperative negotiation.
 a. Win-win negotiation
 b. Distributive bargaining
  c. Competitive bargaining
  d. Lose-lose negotiation
 e. Open-table bargaining

Question 9

The relationships between Procter & Gamble and Wal-Mart, Black & Decker and its distributors, and Rust-Oleum and its distributors all are examples of:
 a. Strategic alliances.
  b. Distribution programming agreements.
  c. Programmed merchandising agreements.
  d. Exclusive A location agreements.
  e. Long term partnerships.

Question 10

The product portfolio of a firm is usually diversified into products that are in different stages of the product life cycle.
 
 Indicate whether the statement is true or false

Question 11

Trisni Candies recently changed the size of its candy bars. Consumers noticed the change in the candy bars' size as soon as the new batch of candy bars were supplied to the market. In this scenario, the consumers noticed the change in the size of the candy bars because:
 A) they are habituated to the new candy bars.
  B) they are engaged in preattentive processing.
  C) the difference in the level of stimulus intensity is below their absolute threshold.
  D) the differential threshold of their visual perception has been crossed.
  E) the difference in size is below the just noticeable difference.
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gurpriya77gurpriya77
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6 years ago
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playmaker Author
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6 years ago
This helped my grade so much Perfect
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Yesterday
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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2 hours ago
Smart ... Thanks!
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