Kimberly needs to pick out a color to repaint her restaurant. Since the restaurant is located in a ...

Kimberly needs to pick out a color to repaint her restaurant. Since the restaurant is located in a dreary setting, she wants the interior of the restaurant to encourage activity and excitement. In this case, which of the following colors will best suit Kimberly's purpose?
 A) Jade
  B) Violet
  C) Orange
  D) Green
  E) Blue

Question 2

What function does the international team fulfill in the product development process?
 a. Implementing package shipping requirements.
  b. Providing support to subsidiaries and international input into the planning efforts.
  c. Providing the necessary legal information required to venture into the global market.
  d. Financing on a global scale.

Question 3

_____ is a negotiation tactic that involves not immediately responding when the other party makes an offer in the hope that an awkward silence will encourage further offers or concessions from the other party.
 a. Trial balloon
 b. Silence
 c. High ball
 d. Questions
 e. Planned concessions

Question 4

In general, a good cooperative program has all of the following components except:
 a. It is simple.
  b. It conveys a sense of mutual benefit.
  c. It is straightforward.
  d. It provides incentives to channel members.
  e. It does not need to include retail channel members.

Question 5

In order to quickly recover the high costs of product development and launching, products are marketed to consumers in emerging markets.
 
 Indicate whether the statement is true or false

Question 6

Which of the following statements is true of color as a crucial factor in visual perception?
 A) Lightness of a color is also called chroma.
  B) Saturation refers to the depth of tone in a color.
  C) Warm colors generally encourage activity and excitement.
  D) Cool colors are appropriate in environments such as health clubs and fast-food restaurants.
  E) Softness is the pigment contained in a color.