According to the text, the most important source for finding prospective channel members is:
a. Trade sources.
b. Reseller inquiries.
c. Distributors' customers.
d. Field sales organizations.
e. Facilitating agencies.
Question 2Service barriers represent a manifestation of ethnocentrism.
Indicate whether the statement is true or false
Question 3Cindy has had an interest in Barbie dolls since she was 7 years old. She continues to collect Barbie dolls and attends conventions with other Barbie doll enthusiasts. Cindy has _____ in Barbie dolls.
A) reiterating involvement
B) situational involvement
C) cognitive involvement
D) enduring involvement
E) affective involvement
Question 4Because most marketers have a vested interest in the distribution of their products, they control the distribution systems from manufacturer to customer.
Indicate whether the statement is true or false
Question 5Which of the following is not one of the critical steps to process mapping?
a. Search for better ways and methods to perform the tasks comprising a process.
b. Replace sequential activities with concurrent activities whenever possible.
c. Identify those activities that contribute to waste or add minimal value to the process and target those for elimination.
d. Identify the time associated with each part of a process and identify how much of that time is waste.
e. Utilize all sequential activities whenever possible as concurrent activities are wasteful.
Question 6In highly intensive distribution, the selection criteria for channel members:
a. Tend to be complex.
b. Amount to Can they pay their bills?
c. Focus on matching retailer image with product image.
d. Cannot be generalized.
e. Focuses on their efficiency in completing the distribution task.
Question 7The CPA exam is an example of a nontariff barrier to entry.
Indicate whether the statement is true or false
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