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jyxynvaea jyxynvaea
wrote...
Posts: 579
Rep: 1 0
6 years ago
What is the first step in developing a communications strategy?
 a. Set marketing communications objectives
  b. Respond to competitor's campaigns
  c. Implement the campaign
  d. Assess marketing communications opportunities

Question 2

A/An _____ is a series of tasks that requires the completion of specific objectives within a certain time frame; has defined start and stop dates; consumes resources, particularly time, personnel, and budget; and operates with limited resources.
 a. process
 b. work order
 c. purchase order
  d. project
 e. team charter

Question 3

Products that are in the introductory stage of the product life cycle often need heavy promotion. This tends to foster:
 a. An increased use of intermediaries.
  b. Very long channels of distribution.
  c. Shortened channels.
  d. The total elimination of intermediaries.
  e. An emphasis on facilitating agencies.

Question 4

U.S. based Northwest Airlines is in charge of all sales in the United States for the KLM Royal Dutch Airlines. This is an example of a(n) _________________________.
 Fill in the blank(s) with correct word

Question 5

Pentrall Bros. is a seller of used automobiles. A research study conducted by the company indicates that customers are not willing to pay more than 70 percent of the market price of a new car for a used car. In light of this, the company makes sure that the prices of used cars are not set higher than 70 percent of the market value. In this scenario, Pentrall Bros. is trying to avoid _____.
 A) the endowment effect
  B) disposition
  C) the sleeper effect
  D) repositioning
  E) product positioning

Question 6

Which of the following is not a recommendation that allows the negotiator to adjust to the style of the host-country negotiators?
 a. Language capability
  b. Traditions and customs
  c. Repudiation
  d. Negotiation ethics

Question 7

Non-value-adding actions and resources are those actions in a process that must be done to make the product but create no value for the customer.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

All other factors being equal, in general there is __________ between the degree of standardization of products and channel length.
 a. an inverse relationship
  b. a positive relationship
  c. no relationship
  d. a totally unknown relationship
  e. an exponential relationship

Question 9

_________________________, like subsidiaries, also offer companies a high level of control over operations and profits in international markets. In terms of risk, however, the company invests much less in the market that can be lost in a government takeover attempt, compared with a subsidiary.
 Fill in the blank(s) with correct word

Question 10

Which of the following statements is true of the influence of price on consumers' acquisition, usage, and disposition decisions?
 A) When making a purchase, consumers consider how much they must pay in relation to the price of other relevant brands.
  B) Consumers perceive prices that end in the number 0 to be cheaper than prices that end in 99.
  C) Consumers respond better to a discount presented as a specific amount of money subtracted from the regular price than to a discount presented as a percentage off the regular price.
  D) When buying multiple units of a service for one bundled price, consumers feel a great loss if they use only some of the units.
  E) Generally, consumers tend to underestimate how much others will pay for goods, particularly when they are selling a product they own.

Question 11

Which of the following is not part of the influences on negotiation style?
 a. Values
  b. Attitudes
  c. Expectations
  d. Habitual Behavior
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3 Replies

Related Topics

Replies
wrote...
6 years ago
Answer to #1

D

Answer to #2

d

Answer to #3

C

Answer to #4

marketing alliance

Answer to #5

A

Answer to #6

C

Answer to #7

FALSE

Answer to #8

B

Answer to #9

Branch offices

Answer to #10

A

Answer to #11

A
jyxynvaea Author
wrote...
6 years ago
Thank you Slight Smile
wrote...
6 years ago
Pleasure
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