Because the local government frequently discourages the repatriation of profits, the international firm is likely to engage in _________________________, a method whereby the parent company of the international joint venture partner charges the joint venture for equipment and expertise.
Fill in the blank(s) with correct word
Question 2Fourlotts Corp, a safety equipment manufacturer, sends brochures of its latest safety equipment to neighborhoods where theft or robbery is highly prevalent. In this scenario, Fourlotts Corp is:
A) organizing white sales.
B) organizing sales promotions.
C) determining consumer satisfaction with the attributes of a product.
D) selecting a target market from among numerous segments.
E) acting as policy makers.
Question 3Identify the term that describes the message moving through a channel and subjected to the influence of extraneous and districting stimuli which interfere with the intended accurate reception of the message.
a. Noise
b. Feedback
c. Space
d. Disarray
Question 4Value analysis traditionally applies to tangible products, and there are many reasons why companies cannot VA techniques to services.
a. True
b. False
Indicate whether the statement is true or false
Question 5According to Michael Dell, founder of Dell Computers, the typical computer retailer:
a. Could not match the extremely low prices he charged for direct sales.
b. Could not provide as rapid product delivery.
c. Provided better instruction and support but higher prices.
d. Had too little inventory to compete.
e. Lacked technical expertise.
Question 6It is typical for the local government of a developing country to limit the joint venture ownership of international firms to less than ____________________.
Fill in the blank(s) with correct word
Question 7Which of the following is a reason why academics understand consumer behavior?
A) They generate knowledge about consumer behavior when they conduct research focusing on how consumers act, think, and feel.
B) They influence consumers as well as the targeted companies through strategies such as media statements and boycotts.
C) They develop policies and rules to protect consumers from unfair, unsafe, or inappropriate marketing practices.
D) They worry about companies tracking what consumers do online.
E) They support an enforceable do not track mechanism that would allow consumers to opt out of online tracking systems.
Question 8Once a sender has placed a message into a channel or set of channels and directed it to the intended destinations, the completion of the process is dependent on the receiver's:
a. feedback.
b. placing.
c. decoding.
d. outcome.
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