How close a channel relationship any given manufacturer should develop with its channel members is really a question of:
a. Cost.
b. Strategy.
c. Channel lengths.
d. Tactics.
e. Behavioral dimensions.
Question 2Regarding the advantages and disadvantages of franchising, the international marketer knows that
a. in international markets, the franchisor experiences greater risk than if it opened its own company store.
b. through franchising agreements, the franchisor reduces the possibility of competition.
c. franchising is a method that allows for very rapid market penetration.
d. All of the above are true.
Question 3Before consumers can make decisions, they must have some source of knowledge or information upon which to base their decisions.
Indicate whether the statement is true or false
Question 4Which one of the following is not a dimension of a letter of credit?
a. Irrevocable versus revocable.
b. Instant versus prolonged
c. Confirmed versus unconfirmed
d. Revolving versus nonrevolving
Question 5_____ indicates whether a seller can lower its cost as a result of the repetitive production of an item.
a. Process capability analysis
b. Market analysis
c. Price analysis
d. Break-even analysis
e. Learning-curve analysis
Question 6After the channel has been designed, the channel manager still has to address fundamental strategic questions regarding all of the following except:
a. The closeness of the relationship with the channel members.
b. How to motivate channel member cooperation.
c. How to use the marketing mix.
d. The intensity of distribution.
e. How channel members can cooperate in achieving the manufacturer's objectives.
Question 7Which of the following is true regarding Franchising?
a. Franchising is a principal entry mode for the service industry.
b. The franchisor provides the franchisee with advertising and sales promotion support.
c. The franchisee receives the right to use the franchisor's brand name and all related trademarks.
d. All of the above are true.
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