The strategic alliance between Procter & Gamble and Wal-Mart is an example of the __________ ...

The strategic alliance between Procter & Gamble and Wal-Mart is an example of the __________ that can be created between manufacturers and channel members.
 a. legal partnerships
  b. synergy
  c. profit
  d. value
  e. exclusivity

Question 2

Which of the following is not likely to be used by an indirect exporter?
 a. Merchant middlemen c. Agents/brokers
  b. Trading companies d. Export management companies

Question 3

When presenting a social media marketing plan to an organization's top executives, why is it important to include a detailed budget request?
 A) It ties spending to identified KPIs.
  B) It illustrates that social media is less expensive than traditional marketing.
  C) It shows how the overall social media budget will be spent.
  D) It shows you've spent time figuring out how specific tactics cost.
  E) It is an important part of calculating ROI.

Question 4

Market-differentiated pricing calls for export pricing according to the dynamic conditions of the marketplace. What are the three changes which might affect this type of pricing?
 a. Pre, present, or post fluctuations
  b. Competition, exchange rates, or environment
  c. Space, time, or utility
  d. Money, media, or markets

Question 5

In the _____, prices are set to achieve a high profit on each unit by selling to supply managers who are willing to pay a higher price because of a lack of supply management sophistication or who are willing to pay for products or services of perceived higher value.
 a. market skimming model
 b. revenue pricing model
 c. promotional pricing model
  d. price volume model
 e. competition pricing model

Question 6

Which of the following statements regarding synergy through distribution is false?
 a. It is sometimes referred to as distribution partnerships.
  b. It is sometimes referred to as strategic alliances.
  c. It is sometimes referred to as e-commerce.
  d. It is sometimes referred to as networks.
  e. It is sometimes referred to as partnering.

Question 7

Which entry mode below offers the lowest control?
 a. Licensing, c. Franchising
  b. Indirect exporting d. Wholly-owned subsidiary

Question 8

When a company is identified as being in the intermediate stage of social media, it:
 A) is focusing on monitoring the social web to create a social media plan.
  B) is in a position to use management systems to create engaged communities on various platforms.
  C) has an average annual budget of 1.364 million for social media marketing.
  D) has a clearly defined social media policy.
  E) is ready to invest in social customer relations management (SCRM).

Question 9

The marginal cost method of pricing considers the direct costs of producing and selling products for export as the floor beneath which prices cannot be set. What costs need to be excluded in these direct costs?
 a. Variable costs and product costs
  b. Shipment costs and manufacturing costs
  c. Fixed costs, R&D and domestic overhead
  d. Inventory costs and production costs

Question 10

In the _____, the seller is willing to take a lower price because of the potential mass market appeal of the product, resulting in substantially higher sales volumes.
 a. revenue pricing model
 b. promotional pricing model
  c. revenue pricing model
 d. cash discount model
 e. market-share model