A cost-based approach to supplier pricing is feasible when the seller contributes high added value ...

A cost-based approach to supplier pricing is feasible when the seller contributes high added value to an item through direct or indirect labor and specialized expertise.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The more crucial distribution objectives are to a firm's long-run success:
 a. The more frequently channel strategy should be revised.
  b. The higher the level of management at which it should be considered.
  c. The higher the cost of developing the necessary distribution systems.
  d. The more often an environmental analysis should be conducted.
  e. The more important the firm's mission and objectives become.

Question 3

All joint ventures and licensing agreements are considered to be strategic alliances between companies attempting to reach joint corporate and market-related goals.
 
 Indicate whether the statement is true or false

Question 4

A company should not select social media platforms until it has clearly identified its target audience and its behaviors.
 
 Indicate whether the statement is true or false

Question 5

Which of the following is not a general alternative pricing mechanism?
 a. Monopoly
  b. Skimming
  c. Market pricing
  d. Penetration pricing

Question 6

A cost-based approach to determining price is clearly appropriate for all purchased items.
 a. True
  b. False
 Indicate whether the statement is true or false