Which of the following statements about role is not true?
a. It helps define acceptable behavior for occupants of positions or roles in the channel.
b. A manufacturer's role is to promote its brand effectively.
c. Roles in the marketing channel stay constant over time.
d. Megadealers in the automobile industry want their role to expand so they are included in the decision making process of product development.
e. Allows the channel manager to determine what role a particular channel member is expected to play.
Question 2Indirect exporting indicates that the company is not committed to the market.
Indicate whether the statement is true or false
Question 3Which of the following is/are not categorized as SMM tools?
A) Social listening software.
B) Social analytics software.
C) Content curation.
D) All are SMM tools except for C.
E) All are SMM tools.
Question 4As in all marketing decisions, the marketing intermediaries establish the basic premise for pricing.
Indicate whether the statement is true or false
Question 5A seller's cost structure affects price because, in the long run, the seller must price at a level that covers all variable costs of production, contributes to some portion of fixed costs, and contributes to some level of profit.
a. True
b. False
Indicate whether the statement is true or false
Question 6According to the text, the concept of role is of use to the channel manager because it:
a. Is based on expert power and therefore helps him/her to control channel member behavior.
b. Helps him/her to describe motives of channel members.
c. Provides him/her with insight into the constraints under which channel members operate.
d. Helps to better understand the power of megadealers'.
e. Provides insight into actions that lead to conflict.
Question 7Using indirect exporting does not require market expertise.
Indicate whether the statement is true or false
Question 8The terms app and tool mean quite different things.
Indicate whether the statement is true or false
Question 9When penetration pricing is used, the product is offered at a higher price intended to generate high sales figures for the new product.
Indicate whether the statement is true or false
Question 10Purchasers impact price at the time they set the specifications for the product or service.
a. True
b. False
Indicate whether the statement is true or false