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miaocitian miaocitian
wrote...
Posts: 342
Rep: 2 0
6 years ago
Which of the following statements about role is not true?
 a. It helps define acceptable behavior for occupants of positions or roles in the channel.
  b. A manufacturer's role is to promote its brand effectively.
  c. Roles in the marketing channel stay constant over time.
  d. Megadealers in the automobile industry want their role to expand so they are included in the decision making process of product development.
  e. Allows the channel manager to determine what role a particular channel member is expected to play.

Question 2

Indirect exporting indicates that the company is not committed to the market.
 
 Indicate whether the statement is true or false

Question 3

Which of the following is/are not categorized as SMM tools?
 A) Social listening software.
  B) Social analytics software.
  C) Content curation.
  D) All are SMM tools except for C.
  E) All are SMM tools.

Question 4

As in all marketing decisions, the marketing intermediaries establish the basic premise for pricing.
 
 Indicate whether the statement is true or false

Question 5

A seller's cost structure affects price because, in the long run, the seller must price at a level that covers all variable costs of production, contributes to some portion of fixed costs, and contributes to some level of profit.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

According to the text, the concept of role is of use to the channel manager because it:
 a. Is based on expert power and therefore helps him/her to control channel member behavior.
  b. Helps him/her to describe motives of channel members.
  c. Provides him/her with insight into the constraints under which channel members operate.
  d. Helps to better understand the power of megadealers'.
  e. Provides insight into actions that lead to conflict.

Question 7

Using indirect exporting does not require market expertise.
 
 Indicate whether the statement is true or false

Question 8

The terms app and tool mean quite different things.
 
 Indicate whether the statement is true or false

Question 9

When penetration pricing is used, the product is offered at a higher price intended to generate high sales figures for the new product.
 
 Indicate whether the statement is true or false

Question 10

Purchasers impact price at the time they set the specifications for the product or service.
 a. True
  b. False
 Indicate whether the statement is true or false
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3 Replies

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Replies
wrote...
6 years ago
Answer to #1

C

Answer to #2

F
Indirect exporting in the long term does not necessarily mean that the company is not committed to the market. It simply means that either the company does not have the resources for greater involvement, or that other markets are performing better and need more company resources.

Answer to #3

E

Answer to #4

F

Answer to #5

TRUE

Answer to #6

C

Answer to #7

T
Using indirect exporting does not require market expertise, nor a long-term commitment to the international market. The intermediaries that the company sells through have the required market expertise.

Answer to #8

FALSE

Answer to #9

F

Answer to #10

TRUE
miaocitian Author
wrote...
6 years ago
Nice!
wrote...
6 years ago
Happy Dummy
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