Regarding the honesty of metrics, which of the following statements is false?
A) There are many ways to manipulate the metrics collection on any website or platform.
B) There are dishonest people that make a business out of selling fake metrics.
C) Facebook has been trying to wipe out commercial vendors of fake likes since at least 2011.
D) Only platforms with the highest security are able to prevent dishonest metrics.
E) The battle to eliminate click farms, fake accounts, and malware that can mimic authentic visitors liking posts is never-ending.
Question 2Which category of products generally show the highest amount of sensitivity toward differences in national tastes and habits?
a. Industrial goods
b. Consumer nondurables
c. Business products
d. Consumer durables
Question 3The price paid for purchased products and services has no direct impact on the end customer's perception of value provided by the organization.
a. True
b. False
Indicate whether the statement is true or false
Question 4Which of the following is not a useful approach to resolving channel conflict?
a. The use of an authoritarian leadership style by the channel manager.
b. The application of organizational development concepts.
c. Face-to-face meetings.
d. Specialized bargaining and negotiating procedures.
e. Set up a specialized organization for information gathering purposes.
Question 5When companies select only one market, and segment and target it with one single brand, it is using a(n) ____________________ targeting strategy.
Fill in the blank(s) with correct word
Question 6Which of the following is NOT a likely metric for its objective?
A) Improve customer satisfaction score by 10, measured by Net Promoter Score.
B) Increase sharing of Blog content by 10, measured by total number of shares.
C) Increase sharing of blog content on Twitter by 25, measured by number of posts on Twitter.
D) Make 20 of customers aware of new Rewards Program, measured by page visits.
E) Achieve 60 program registration from click-throughs, measured by new subscribers to Rewards Program.
Question 7Why do climate and geography affect product offerings in foreign countries?
a. The result maybe longer shipping and storage times, perhaps affecting the product.
b. Needs of consumers remain the same in different climates.
c. Geography has a no impact on the product offering.
d. Geography and climate remain neutral towards the benefits offered by the product.
Question 8Which of the following is not an example of resources that affect global sourcing success?
a. Budget support for travel.
b. A large corporate headquarters building.
c. Access to qualified personnel.
d. Time for personnel to develop global strategies.
e. Availability of required information and data.
Question 9In resolving channel conflict, the channel manager should:
a. Compromise only when the other party involved is a larger or more powerful firm.
b. Leave it alone as it usually dissipates across time and interfering tends to make things worse.
c. Consider a peace conference to jointly solve the problem.
d. Use informal inquiries to determine the cause of the conflict.
e. Consider using other providers to carry out channel tasks.
Question 10Companies that use a(n) ____________________ targeting strategy identify, or even create, market segments that want different benefits from a product and target them with different brands, using different marketing strategies.
Fill in the blank(s) with correct word
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