A well designed and managed marketing channel:

A well designed and managed marketing channel:
 a. Will be able to eliminate conflict among the channel members.
  b. Will have mechanisms for dealing with conflict because it cannot be eliminated.
  c. Will only have conflict of the type that does not impact channel efficiency.
  d. Will have contracts among the channel members that effectively resolve conflict before it arises.
  e. Will have to deal with conflict on an ad hoc basis as nothing else can be done.

Question 2

As a first step in the segmentation process, companies engage in _________________________.
 Fill in the blank(s) with correct word

Question 3

There are few tools, and they are expensive, for social media tracking.
 
 Indicate whether the statement is true or false

Question 4

What is probably the single most important factor contributing to product adaptation?
 a. Economic integration
  b. Situational analysis
  c. Government regulations
  d. Primary packaging

Question 5

A/An _____ can be changed or canceled at any time by the buyer without the seller's consent.
 a. irrevocable letter of credit
  b. Incoterm
 c. revocable letter of credit
 d. CISG
 e. switch trade

Question 6

Which of the following generalizations about conflict is not true?
 a. Conflict is an inherent behavioral dimension in the channel.
  b. Given the numerous cases from which conflict may stem, it is a pervasive phenomenon in channels.
  c. Conflict can affect channel efficiency.
  d. Various levels of conflict may have both negative and positive effects on channel efficiencypossibly resulting in no effect.
  e. Studies have found that leadership styles do not have an impact in creating conflict.

Question 7

The market should respond to the market strategies used is another way of saying that the segment should be ____________________.
 Fill in the blank(s) with correct word

Question 8

The amount of SMM spending is expected to increase sharply between 2014 and 2019.
 
 Indicate whether the statement is true or false

Question 9

What are the prevailing environmental factors over which the international marketer has no control?
 a. Price, product, and promotion decisions.
  b. Message, money, and media.
  c. Legal, economic, and climatic conditions.
  d. Usage rate, buying patterns, and promotion.