With regard to channel conflict, it is true that:
a. The channel manager must make a conscious effort to detect channel conflict.
b. A marketing channel audit is the best method for conflict detection.
c. Surveys of channel members' perceptions of performance are useless for the detection of conflict.
d. A company's sales force should not be used to help detect conflict.
e. Manufacturer vs. wholesaler perceptions do not lead to channel conflict.
Question 2Companies at the forefront of technology usually first introduce their products in ____________________ countries.
Fill in the blank(s) with correct word
Question 3The Valid Metrics Framework represents an attempt to standardize the variety of models and terminology used for social media measurement.
Indicate whether the statement is true or false
Question 4When an international marketer is trying to gain customer's approval, product decision of consumer-products are affected by:
a. purchasing power.
b. local behavior, tastes, attributes and traditions.
c. boundaries.
d. income levels.
Question 5All of the following are common measures used to manage currency fluctuation in international purchasing except _____.
a. letters of credit
b. purchase in U.S. dollars
c. sharing currency fluctuation risk
d. currency adjustment contract clauses
e. currency hedging
Question 6In practice, conflict is usually spotted:
a. Immediately.
b. When it is first beginning to develop.
c. After it is well developed and obvious.
d. After a marketing channel audit has been conducted.
e. After channel members' perceptions of performance have been measured.
Question 7GDP per capita, industrial sector statistics, and consumer buying behavior are all indicators of _________________________.
Fill in the blank(s) with correct word
Question 8A metric is a positive number.
Indicate whether the statement is true or false
Question 9Which of the following is NOT a non-tariff barrier?
a. Import duty
b. Product standards
c. Testing or approval procedures
d. Subsidies for local products
Question 10A/An _____ can only be changed or canceled upon agreement of all parties.
a. compensation trade
b. revocable letter of credit
c. buy-back
d. optional commission
e. irrevocable letter of credit
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