The medium on which people spend most time viewing is:
A) television.
B) smartphone.
C) desktop computer.
D) tablet.
E) smartphone and tablet combined.
Question 2Efficiency seekers attempt to obtain the most economic sources of production.
Indicate whether the statement is true or false
Question 3All of the following are general categories of supply base risk except _____.
a. political risk
b. market risk
c. sourcing risk
d. financial risk
e. employee hiring risk
Question 4Virtually all retailers serve as:
a. Buying agents for the producer.
b. Selling agents for their suppliers.
c. Advertising agents for manufacturers.
d. Limited function businesses.
e. The external marketing staff for manufacturers.
Question 5At the corporate level, within each country, decisions are made regarding which consumer segments to target.
Indicate whether the statement is true or false
Question 6What was the main challenge facing the creators of the Old Spice Guy video?
A) Convincing men to buy Old Spice
B) Illustrating that the Old Spice brand was not old and out of date
C) Promoting the videos on other social channels while still reaching YouTube influencers
D) Positioning the body wash as masculine while marketing to women
E) Creating the video content quickly enough for the social media responses to appear timely
Question 7Corporations primarily in search of better opportunities to enter and expand within markets are called opportunity seekers.
Indicate whether the statement is true or false
Question 8Which of the following is not a supplier-specific barrier to supplier development?
a. No immediate benefit to supplier development is evident in the buying organization.
b. Lack of commitment on the part of supplier's management.
c. Supplier's management agrees to improvements but fails to implement the proposals.
d. Supplier lacks engineering resources to implement solutions.
e. Supplier lacks employee skill base to implement solutions.
Question 9Economic concentration in many kinds of retail businesses is:
a. Getting lower.
b. Increasing.
c. Staying the same.
d. Highly variable across time.
e. Very volatile.
Question 10At the corporate level, the strategic plan allocates resources and establishes objectives for the whole enterprise, worldwide.
Indicate whether the statement is true or false
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