In supplier development, the supplier must be convinced that it is in the supplier's own best interest to accept the buyer's direction and technical assistance.
a. True
b. False
Indicate whether the statement is true or false
Question 2The level of computerization of a society can estimate the future need for software. In this example, the level of computerization of a society is a:
a. random variable.
b. proxy variable.
c. constant.
d. qualitative variable.
Question 3In developing and managing the ancillary structure versus the channel structure, the problems faced by the channel manager are:
a. Usually less difficult and complex.
b. Usually more difficult and complex.
c. Virtually the same in all respects.
d. Usually more important.
e. Complicated and time-consuming to solve.
Question 4The researcher who understands that the meaning of household in the U.S. is different form the meaning of household in many developing countries understands the international constraint of:
a. conceptual equivalence c. primary data
b. functional equivalence d. secondary data
Question 5When marketing on Twitter, brands should:
A) avoid offering special deals.
B) ensure that they provide plenty of product announcements and promotions.
C) focus on relationships.
D) ignore feedback and comments from other Twitter users.
E) never retweet.
Question 6Direct involvement in a supplier's operations by buyer personnel is the most challenging part of any supplier development process.
a. True
b. False
Indicate whether the statement is true or false
Question 7All of the following are drawbacks associated with electronic information services except:
a. search engines cover only a portion of international publications.
b. they are heavily biased toward the English language.
c. they are expensive to use, except for very low-intensity applications.
d. sole reliance on these services may cause the researcher to lose out on valuable input.
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