Export research is an example of a ____ study
a. Industry, market characteristics, and market trends
b. Consumer segmentation
c. Test marketing
d. Buyer behavior
Question 2According to the text, which is not recommended in optimizing a profile for LinkedIn?
A) Complete a profile with as much detail as possible
B) Post a head shot
C) Include your job title
D) Join up to 50 groups and participate
E) Get recommended
Question 3All supplier measurement systems have some element of subjectivity.
a. True
b. False
Indicate whether the statement is true or false
Question 4The researcher must go beyond the scope of the data and, use creative inferences to arrive at knowledge useful to the firm.
Indicate whether the statement is true or false
Question 5The five flows in marketing channels discussed in the text are
a. Product, negotiation, ownership, information, payment.
b. Information, advertising, promotion, product, ownership.
c. Promotion, information, ownership, negotiation, transportation.
d. Negotiation, product, payment, information, promotion.
e. Ownership, product, negotiation, promotion, information.
Question 6In addition to handling research obstacles usually encountered when conducting research in their own countries, international marketing researchers also have to
a. Address specifics of the international market
b. Deal with respondents who are not used to researchers collecting data in their country
c. Deal with respondents who are suspicious of foreign researchers
d. All of the above