In the jury of expert opinion method of forecasting, obtaining a consensus or aggregate forecast may be difficult to achieve.
Indicate whether the statement is true or false
Question 2What social network did not succeed in the U.S. but has been successful in other countries?
A) MySpace
B) Renren
C) Orkut
D) Bebo
E) Friendster
Question 3Central to the design of all supplier measurement systems is the decision about what to measure and how to weight various performance categories.
a. True
b. False
Indicate whether the statement is true or false
Question 4Clustering countries into similar groups for screening and evaluation is the first step of foreign-market opportunity analysis.
Indicate whether the statement is true or false
Question 5Which of the following statements is true?
a. Channel management and distribution strategy are the two major components of logistics.
b. Logistics and distribution strategy are the two major components of channel management.
c. Logistics management is a production function, while channel management is a marketing function.
d. Channel management and logistics are the two major components of distribution strategy.
e. Logistics management must be formulated prior to developing a channel strategy.
Question 6In developed countries, research examining family consumption patterns is typically going to survey the extended family.
Indicate whether the statement is true or false
Question 7When considering what social media platform to use, the marketer should consider whether:
A) the target audience are consumers or professionals.
B) the product is visual.
C) the consumers like to collaborate.
D) product demonstrations are needed.
E) all of these are correct.
Question 8Supplier performance measurement differs somewhat from the process used to initially evaluate and select a supplier as it is a continuous process as opposed to a unique, one-time event.
a. True
b. False
Indicate whether the statement is true or false
Question 9The value of the international marketing decision with the benefit of research should be greater than the value of the decision without research, and the value increase should be less than the cost of the research.
Indicate whether the statement is true or false
Question 10The Coors Company has decided to focus on channel strategy as the key factor in achieving sustainable competitive advantage because:
a. In the beer market, product, price and promotion simply are not important strategic variables.
b. The relationship between a manufacturer and its channel members is not copied easily by competitors.
c. The beer market is growing so rapidly that manufacturers have difficulty securing enough distributors.
d. There is a high rate of new product success.
e. It is easy to maintain brand recognition.
Quick Reply
