Why is communicating with citizens from countries other than the U.S. important for a social media marketer?
A) Social media is international, with adoption and usage on the rise in many countries.
B) The U.S. has a large international population that uses social media.
C) Globalization means that the world is smaller.
D) Social media in the U.S. is declining when compared to usage in other countries.
E) Most social media sites are not country specific, so it is important to be inclusive.
Question 2In _____, there is an intense focus on identifying and eliminating common causes of waste that add cost, time, and effort to the product or service while not adding value to the customer.
a. supplier evaluation and selection process
b. the MBNQA
c. SIO 14000:2004
d. the Honda BP process
e. None of the above.
Question 3A highly competent national subsidiary located in a strategically critical market can become a:
a. first-place moderator.
b. gold star.
c. tactical advancer.
d. strategic leader.
Question 4According to the text, the confusion over the definition of the marketing channel stems mainly from which of the following causes?
a. Marketing channels are complex.
b. There are simply too many definitions of the marketing channel.
c. Too many academic types have become involved.
d. The differing perspectives or viewpoints used.
e. There are too many marketing channels for anyone to understand.
Question 5With a global audience, which of the following should be avoided in your content?
A) Expressions
B) Helpful proverbs
C) Folksy, friendly sayings
D) Sarcasm
E) All of these should be avoided
Question 6Which of the following is not an example of a prevention cost?
a. Incoming material inspections.
b. Quality planning.
c. Equipment calibration.
d. Development of a quality manual.
e. Maintenance of a quality management system.
Question 7A company network that integrates a company's information assets into a single and accessible system using Internet-based methodologies such as e-mail, newsgroups, and the World Wide Web is called a(n):
a. Intranet.
b. Internet.
c. World Wide Web.
d. E-info system.
Question 8According to the text, the technology that is likely to have the greatest impact on marketing channels is:
a. Television.
b. Automated warehousing.
c. The Internet.
d. Hand-held computers.
e. Cellular phones.
Question 9Social media marketing ethics involve all of the following except:
A) being active in addressing customer complaints.
B) employing information gathering software on social profiles.
C) telling the truth.
D) taking responsibility for one's actions.
E) showing respect for your audience.
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