The executive summary of the business plan includes
a. the history and background of the business idea b. the short-term and long-term goals for the business
c. a description of the products and services that will be offered by the business d. a brief description of the entrepreneur's business idea
Question 2The four perspectives under which integrating markets are assessed include: the effect of changes resulting from integration, strategic planning, reorganization, and lobbying.
Indicate whether the statement is true or false
Question 3A _____ is concerned with (1) the scope or boundaries of each business and the links with corporate strategy and (2) the basis on which the business unit will achieve and maintain a competitive advantage within an industry.
a. commodity strategy
b. category strategy
c. business unit strategy
d. functional strategy
e. supply management strategy
Question 4Statistics show that over half of new businesses fail within __________ years.
a. 5 b. 10
c. 8 d. 3
Question 5Maquiladoras are landscape engineers who make sure that the free trade areas along the border are neat and clean so more companies will choose to trade with each other.
Indicate whether the statement is true or false
Question 6A _____ is concerned with (1) the definition of businesses in which the corporation wishes to participate and (2) the acquisition and allocation of resources to these business units.
a. business unit strategy
b. supply management strategy
c. human resource management strategy
d. corporate strategy
e. functional strategy
Question 7An individual's character traits that allow him or her to work effectively with others are called
a. technical skills b. communication skills
c. interpersonal skills d. leadership traits
Question 8The fear amongst many U.S. firms regarding unified European nations raising barriers to trade with other nations was termed as Fortress Europe.
Indicate whether the statement is true or false
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