__________ research is conducted to solve problems.
Fill in the blank(s) with correct word
Question 2Which department of the United States government provides assistance to companies in helping formulate foreign trade and international marketing plans?
a. Homeland Security
b. Treasury
c. Commerce
d. State
Question 3In general, the lower purchasing is in the corporate structure, the greater the role it plays in supporting organizational objectives.
a. True
b. False
Indicate whether the statement is true or false
Question 4A SMART objective should be __________, meaning that the objective should pertain to the mission of the business.
Fill in the blank(s) with correct word
Question 5Providing preferential treatment to domestic bidders over foreign bidders, using national standards that are not comparable to international standards, placing emphasis on design rather than performance, and providing for general difficulties in the market entry of foreign products are examples of:
a. import/export quotas.
b. substantial discounting by domestic partners.
c. aggregation of intrinsic dominance.
d. nontariff barriers.
Question 6A consortium is a voluntary group where buyers are in the same industry and conduct business with many of the same suppliers.
a. True
b. False
Indicate whether the statement is true or false
Question 7The specific description of the unique qualities of a product's marketing mix is called the __________.
Fill in the blank(s) with correct word
Question 8If a business entity promotes Buying U.S.A., meaning, only buy products that are manufactured in the United States, this campaign would be seen as:
a. a nontariff barrier.
b. poor public relations.
c. significantly helping the international global market.
d. something the French might do.
Question 9Regional buying groups are most advantageous where geographic concentration exists within a company.
a. True
b. False
Indicate whether the statement is true or false
Question 10The __________ identifies the nature of the business and the reason it exists.
Fill in the blank(s) with correct word
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