The blending of advertising, sales promotion, publicity, and personal selling is referred to as the ...

The blending of advertising, sales promotion, publicity, and personal selling is referred to as the __________.
 Fill in the blank(s) with correct word

Question 2

It is only the supervisor's responsibility, and not the employee's, to ensure that the purchasing employee is familiar with and follows the procedures covering legal contracts.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

This occurs when an individual or business provides products, services, or financial support for a sports team or an event.
 a. distribution b. project management
  c. endorsement d. sponsorship

Question 4

A procedure is ineffective if it specifies too many steps to carry out or presents unnecessary detail.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Entertainment awards are an important form of
 a. distribution b. publicity
  c. information management d. product/service planning

Question 6

For companies that routinely use or produce hazardous materials, the law requires a policy that outlines in detail the legal requirements and conditions for the handling of toxic waste.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

Brief ads that give you a preview of the real ads in order to build up excitement are called
 a. stealth marketing b. pre-ads
  c. viral ads d. sales promotions

Question 8

Organizations do not need to be cautious about liabilities associated with accepting and using ideas provided by suppliers interested in doing business with a purchaser.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 9

Which of the following is not considered one of the big four annual entertainment award shows?
 a. Screen Actors Guild Awards b. Grammys
  c. Emmys d. Tonys

Question 10

Routine items available from many different sources are seldom purchased through competitive bidding.
 a. True
  b. False
 Indicate whether the statement is true or false