The __________ represents the minimum sales required to cover all of the expenses.
Fill in the blank(s) with correct word
Question 2__________ is the capability to produce products or services more efficiently and economically than the competition.
Fill in the blank(s) with correct word
Question 3The __________ is the difference between what customers expect and the service they receive from a business.
Fill in the blank(s) with correct word
Question 4The __________ is focused on satisfying customer needs.
Fill in the blank(s) with correct word
Question 5Purchases based upon careful thought and sound reasoning are __________ purchases.
a. rational b. emotional
c. patronage d. values-based
Question 6The marketing concept
a. focuses attention on satisfying customer needs b. focuses attention on maximizing profit
c. involves satisfying exchange relationships between the consumer and producer d. both a and c
Question 7The first step in marketing a product is to determine
a. who specifically the customer is for the product b. what quantity of the product should be produced
c. who the competition is in the marketplace d. how the product will be advertised and promoted
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