Explain in detail the marketing mix for the Super Bowl. ...

Answer to #1

The product is the game matching the best AFC and NFC teams. Actual ticket prices range from 150 to 500, but individuals may spend thousands of dollars more in travel and hotel costs. Also fans spend much higher prices for a limited supply of tickets. Distribution involves selecting a host city for the event and the television network. Promotion occurs in television commercials, newspapers, sports magazines, and products associated with the Super Bowl.

Answer to #2

Reality television is less expensive to produce than traditional programming.

Answer to #3

Demand and prices for tickets will go up.

Answer to #4

Sports marketing is a multibillion-dollar global industry. The popularity of sporting events has impacted individual and family budgets. Large sums of money are spent on salaries for players and coaches. Large sums of money are also spent by consumers on sporting events and related products.

Answer to #5

channel management, marketing-information management, pricing, product/service management, promotion, selling, and market planning

Answer to #6

product, price, promotion, and distribution

Answer to #7

The Super Bowl is watched by millions of viewers. Commercials cost large sums of money to air during this game because this airtime is in high demand.

Answer to #8

Marketing-information management

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