Which of the following is TRUE?

Which of the following is TRUE?
 a. Short surveys are more likely to be completed than are long surveys.
  b. Hand-addressed envelopes may increase response rates.
  c. Respondents are more likely to open an envelope that has been stamped rather than one that has been sent through a postage meter.
  d. Both a and b.
  e. a, b, and c.

Question 2

Which of the following statements concerning response incentives is FALSE?
 a. Monetary incentives often have the greatest influence on response rates.
  b. It probably isn't advisable to give more than 1 for completing a survey.
  c. Large amounts of money are more effective than smaller amounts of money at increasing response rates.
  d. A gift can be more psychologically motivating than wages..
  e. All of the above are true.

Question 3

Commercial research firms typically validate __________ of completed interviews.
 a. 100
  b. 80 to 100
  c. 60 to 70
  d. 10 to 20
  e. 20 to 30

Question 4

Which of the following leads to response bias?
 a. Errors in asking questions
  b. Errors in recording answers
  c. Errors in probing when additional information is required
  d. Errors due to cheating
  e. All of the above.

Question 5

Interviewers can make errors in asking any type of question; however, it is a particular problem with which of the following?
 a. Multiple choice questions
  b. Dichotomous questions
  c. Scale type of questions
  d. Open ended questions
  e. Structured questions

Question 6

Which of the following is FALSE?
 a. The empirical evidence suggests that an interviewer's own opinions on a subject affect the responses he or she receives and that in particular, these responses are likely to be opposite his or her opinions.
  b. Interviewers must quickly convince potential respondents of the value of the research and the importance of their participation.
  c. In general, evidence indicates that the more characteristics the interviewer and the respondent have in common, the greater the probability of a successful interview.
  d. Both the interviewer and interviewee bring certain background characteristics to the interview that can affect the interview process.
  e. Both the interviewer and interviewee bring psychological predispositions to the interview that can affect the interview process.

Question 7

The lower the response rate, the
 a. more likely it is that response error will affect research results.
  b. less likely it is that response error will affect research results.
  c. more likely it is that noncoverage error will affect research results.
  d. less likely it is that nonresponse error will affect research results.
  e. more likely it is that nonresponse error will affect research results.

Question 8

Which technique relies on the psychological principle that people are more likely to respond positively to a request from another person if they have previously responded positively to another, typically smaller, request?
 a. Even-a-penny-will-help
  b. Ingratiation
  c. Door-in-the-face
  d. Personalization
  e. Foot-in-the-door

Question 9

Which of the following is TRUE?
 a. It is generally true that bias caused by interviewer expectations will balance out if a sufficiently large number of interviews is used.
  b. The behavior of either interviewer or respondent occurs merely as a physical reaction to the behavior of the other.
  c. Questions which state the alternative answers and multiple choice questions are particularly recommended in studies where personal interviews are used because they are not subject to interviewer bias.
  d. The empirical evidence suggests that an interviewer with strong positive attitudes toward a particular issue will tend to secure more favorable responses than an interviewer with strong negative attitudes.
  e. All of the above statements are true.

Question 10

The primary way to control for the potential bias due to interviewer's attitudes, opinions, perceptions, etc., is through
 a. matching the backgrounds of the interviewer and interviewee.
  b. training the interviewer.
  c. recruiting interviewers with similar socioeconomic backgrounds.
  d. conducting the survey using a rigid set of procedures which the interviewers must follow.
  e. requiring the interviewer to complete the questionnaire so that it can be determined if there is a pattern between the interviewer's answers and the answers he or she secures when administering the questionnaire.