Which of the following statements concerning Universal Product Codes is FALSE?
a. There is a unique code for each product.
b. One set of digits identifies the manufacturer.
c. The first digit is called the number system character.
d. UPCs are 10-digit numbers imprinted on products or tags.
e. All of the above statements concerning Universal Product Codes are true.
Question 2The store audit continues to be a popular method of sales measurement for
a. small, independent grocery stores.
b. convenience stores.
c. liquor stores.
d. Both a and b.
e. a, b, and c.
Question 3The Nielsen Retail Index is an example of a(n)
a. pantry audit.
b. diary panel audit.
c. store audit.
d. product audit.
e. financial audit.
Question 4The National Panel Diary (NPD) is
a. concerned with size and nature of the television commercial audience.
b. an advertisement readership service.
c. a well known diary panel concerned with the consumption of various goods and services.
d. an annual service provided to consumers reporting on the average family's consumption behavior.
e. a group that primarily tracks food-related trends in the U.S.
Question 5Demographically balanced diary panels enable the service provider to
a. save on the cost of assembling the panel.
b. use the same panel members for all U.S. markets.
c. assume that all panel members have the same lifestyle.
d. generalize panel purchasing data to the population as a whole.
e. disregard the effects of different ethnic backgrounds on purchase data.
Question 6Which of the following is TRUE?
a. There are more standardized marketing information services available to the consumer goods manufacturer than to the industrial goods manufacturer.
b. The Dun's Business Locator is popular among industrial goods and service suppliers.
c. Census Bureau material has proven to be very useful in targeting groups of customers.
d. Geodemographers are companies that typically combine census data with other primary and secondary data to produce customized reports for clients.
e. All of the above statements are all true.
Question 7Which of the following are NOT activities typically associated with geodemographers?
a. Conducting primary research.
b. Tabulating census and other data for geographic areas.
c. Updating census data through statistical extrapolation.
d. Performing detailed analysis of census data.
e. All of the above are typically associated with geodemographers.
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