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aharden0629 aharden0629
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6 years ago
Best Foods Corporation hired an outside marketing research firm for conducting a test market for its new Spaghetti sauce. The research firm guaranteed distribution of the sauce through several retail formats (e.g., supermarkets, warehouse clubs, convenient stores, etc.) throughout the US? This type of test market is called a(n)
 a. electronic test market.
  b. controlled test market.
  c. standard test market.
  d. simulated test market.
  e. None of the above.

Question 2

Callaway Golf Company conducted a one-time survey of golfers and asked them about their attitudes, preferences and intentions regarding buying custom clubs. This is an example of a(n)
 a. cross-sectional study.
  b. exploratory research.
  c. causal research.
  d. field experiment.
  e. laboratory experiment.
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kkstudymorekkstudymore
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6 years ago
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aharden0629 Author
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6 years ago
Smart ... Thanks!
byehoe
wrote...

Yesterday
Thanks for your help!!
mcraver1
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2 hours ago
Just got PERFECT on my quiz
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