Regression analysis a. is a means for getting at the nature of the relationship between one or more ...

Regression analysis
 a. is a means for getting at the nature of the relationship between one or more predictor variables and anoutcome variable.
 b. regresses the independent variable on the set of outcome variables.
  c. produces regression coefficients for each of the predictor variables.
  d. All of the above.
  e. Both a and c.

Question 2

Just by looking at someone and his or her possessions, we should be able to tell whether that person is a member of the categories of men, Mexican American, upper-middle class, or youth. Thus, these possessions are used to
 a. satisfy functional needs.
  b. satisfy hedonic needs.
  c. communicate the groups to which they belong.
  d. search for information from various reference groups.
  e. satisfy utilitarian needs.

Question 3

The primary purpose of dialog systems is to allow the marketing manager to
 a. write programs to control the flow of information between various modules in the DSS.
  b. communicate via electronic mail with their salespeople.
  c. interact with the DSS to target and manipulate relevant information contained in the DSS data base.
  d. collect data from primary sources and add it to the data base.
  e. collect data from secondary sources and add it to the data base.