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jmountain jmountain
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6 years ago
The basic task of the data system in a DSS is to
 a. capture relevant marketing data in reasonable detail and put that data in a truly accessible form.
  b. structure a problem so that is can be easily solved by a manager.
  c. provide each manager with the information they need in the exact form in which they need it.
  d. allow each manager to be able to access the particular information that is necessary to solve a given problem.
  e. organize data that the firm generates in-house.

Question 2

If a = 0.152 and b = 1.32, the simple regression equation is
 a. Yi = 1.32 - 0.152 Xi
  b. Yi = 0.152 + 1.32 Xi
  c. Yi = 0.152 - 1.32 Xi
  d. Yi = 0.152/1.32 + Xi
  e. None of the above.

Question 3

____ offerings and consumption practices stem directly from both the culture and the individual.
 a. The quality of
  b. The meaning associated with
  c. The size of
  d. The rationing of
  e. Fulfillment of functional needs by
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cmccollumcmccollum
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6 years ago
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jmountain Author
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#2
6 years ago
Passed my quiz with this!
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#3
6 years ago
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