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Home Q & A Board Other Fields Homework Help Business Marketing
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Rene Rene
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6 years ago
A brand product manager needs to know if men and women hold different attitudes about her product. What test
  should the brand product manager use?
 a. Cross-tabulation
  b. Independent samples t-test for means
  c. Pearson chi-square test of independence
  d. Paired sample t-test for means
  e. Regression analysis

Question 2

Marketers can play three roles in establishing the emblematic function of products: (1) symbol communication, (2) symbol reinforcement, and (3) symbol attractiveness.
 
 Indicate whether the statement is true or false
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1396hey1396hey
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#1
Posts: 331
Rep: 6 0
6 years ago
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Rene Author
wrote...

6 years ago
Good timing, thanks!
tcat
wrote...

Yesterday
this is exactly what I needed
annabananerz
wrote...

2 hours ago
Thanks
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