Companies whose innovations are not adopted because switching costs are too high should create ...

Answer to #1

T

Answer to #2

Several methods or options exist, including (1) reporting missing information as a
separate category, (2) eliminating the case with missing information from all analyses,
(3) eliminating the case with missing information from only analyses using variables
with missing information, (4) substituting values for the missing items, and (5) contacting
the respondent again. The fifth option contacting the respondent again is the best way
to get the data in the respondent's own words but might not be the most viable,
especially if the data were provided anonymously. The four remaining options have pros
and cons but be reminded, if data is harder to get, eliminating data collected becomes
more difficult to justify.

Answer to #3

T

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