Two individuals have the same income but one is from the upper class and one is from the middle class. We can tell immediately which class they come from by looking at their purchases, their houses, and their neighborhoods. This is an example of how social class can often explain
a. how income is used.
b. attention to advertising.
c. deal proneness.
d. coupon usage.
e. individual differences in behavior.
Question 2Which of the following is TRUE?
a. Noncoverage, nonsampling error is best treated by increasing the sample size that is selected.
b. Noncoverage, nonsampling error is essentially a sampling frame problem and if clear, complete, up-to-datesampling frames exist, noncoverage is not likely to be a problem.
c. While noncoverage can be a source of bias, overcoverage is not. In fact, overcoverage may improveestimates as it means that the sample size is larger than initially planned at no increase in cost.
d. Noncoverage bias is essentially eliminated with quota samples.
e. Noncoverage error can be statistically estimated.
Question 3Both income and social class are needed to explain
a. consumption that reflects values or beliefs.
b. consumption that involves large monetary expenditures.
c. attention to advertising.
d. coupon usage.
e. the acquisition of status symbols.
Question 4The best way to reduce nonsampling errors is to
a. increase sample size.
b. improve data collection techniques.
c. offer incentives to respondents.
d. substitute the next house on the block for not-at-homes.
e. nonsampling errors cannot be reduced.
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