Global positioning strategies typically increase marketing costs for firms because managers must reconfigure marketing techniques for each individual market.
Indicate whether the statement is true or false
Question 2Frequent business travelers with substantial disposable income are a global market segment targeted by various types of firms.
Indicate whether the statement is true or false
Question 3Product demonstrations and free samples often require the use of an intermediary for success in a foreign market.
Indicate whether the statement is true or false
Question 4Relational assets are defined as which of the following?
A) long-term, advantageous business relationships with foreign facilitators
B) mutually beneficial relationships with members of an economic bloc
C) profitable business partnerships with foreign agents and franchisors
D) brief partnerships between licensors and exporters in a foreign market
Question 5The majority of large and small international firms typically standardize the type and mix of advertising used in both foreign and domestic markets.
Indicate whether the statement is true or false
Question 6Tax havens are characterized by all of the following except ________.
A) legal means to reduce corporate income taxes
B) encompass some government restrictions
C) supported by World Bank and the EU
D) used to establish operations or funnel transactions
Question 7In a short essay, contrast the theory of mercantilism with the theory of free trade. Why is free trade preferred by most modern nations?
What will be an ideal response?
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