Which one of the following in not a negative aspect of advertising?
a. The repetition of ads leads to boredom and annoyance.
b. Ads tend to be impersonal.
c. Ads can be very expensive.
d. Ads offer only one way communication.
Q. 2A type of pricing that is well known in the automobile and computer industries is:
a. volume purchase pricing.
b. options pricing.
c. promotions pricing.
d. product line pricing.
Q. 3Which one of the following is not true in regards to psychology and pricing?
a. Lucky numbers in pricing may entice certain groups to make a purchase.
b. Items priced just under an even dollar appear less expensive than they really are.
c. Even numbers in pricing are sometimes associated with value.
d. Some restaurants may raise prices on the weekend in order to take advantage of supply and demand.
Q. 4When might a product be offered below cost?
a. When the organization needs to make a profit.
b. When passing on subsidies.
c. When sales volume and market share need to be increased.
d. When the goal is to market quality.
Q. 5Which of the following is not a way in which dietetics professionals may become involved in retail?
a. Offering classes at the local fitness center.
b. Writing books or computer software for the public.
c. Creating food products for sale in grocery stores.
d. Establishment of a chat group for weight loss clients.
Q. 6Whenever dietetics professionals deal with goods rather than pure service there is likelihood that:
a. middlemen will not be involved.
b. a retail outlet will be involved.
c. use of the Internet and other technologies will be involved.
d. a wholesale outlet will be involved.
Q. 7Which of the following do not involve the use of a middleman?
a. direct marketing channel
b. wholesale distribution
c. retail distribution
d. service distribution
Q. 8Which of the following can be seen as a product, but more closely resembles a service?
a. organizations
b. ideas
c. activities
d. people
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