When you use the AIDA persuasive approach, your first task is to gain the reader's attention (
A). Which of the following represents your second step, or I tasks, of AIDA?
A) Describe the benefits a product or service offers and make rational or emotional appeals.
B) Include details of your company's reliability and reputation.
C) Grow more excited about your product and yourself as a salesperson.
D) Identify a proverb or famous quotation.
Ques. 2Professional marketers and salespeople follow the AIDA strategy in their sales messages because it is effective. What does AIDA represent?
A) Attention, interest, desire, and action
B) Attraction, innovation, determination, and activity
C) Appeal, input, develop, and attune
D) Access, incite, determine, and activate
Ques. 3Your primary goal in writing a sales or marketing message is to
A) demonstrate creativity and marketing skills.
B) create a strong personal and professional image for yourself.
C) get your audience to devote a few moments of attention to your message.
D) become a perceptive consumer of ideas, products, and services.
Ques. 4Learning to compose effective sales and marketing messages benefits you because
A) most employees are expected to write sales and marketing messages.
B) techniques for sales writing can be applied in any persuasive communication.
C) sales campaigns are typically conducted by entry-level employees.
D) companies in today's economy cannot afford to hire specialists to write sales and marketing messages.
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