The best persuasive requests ________ .
A) offer a product more cheaply than all other competitors
B) anticipate audience resistance
C) focus solely on direct benefits
D) are spoken rather than written
Ques. 2On a website advertising its LSAT preparation classes, The Princeton Review includes this sentence: Since 1998, more than 99 of our surveyed students have said they would recommend Law Preview to entering law students. This persuasive technique relies on ________.
A) indirect benefits to the reader
B) expert opinion
C) facts and statistics
D) problem description
Ques. 3In a letter advertising its recycling services, The Greenfield Recycling Company stresses that customers will feel the satisfaction of knowing that they have helped to preserve the environment. This persuasive technique relies on ________.
A) direct benefits to the reader
B) expert opinion
C) facts and statistics
D) indirect benefits to the reader
Ques. 4Which of the following statements about building interest in persuasive messages is most accurate?
A) After capturing attention, a persuasive request must retain that attention and convince the audience that the request is reasonable.
B) In a persuasive message, the section that builds interest should be no longer than one paragraph.
C) Persuasive requests are likely to be shorter than direct requests.
D) All of these statements are accurate.
Ques. 5Sheila is writing a persuasive message to potential customers and opens with this sentence You can reduce your monthly energy bill by 30 percent or more. She is gaining the reader's attention by using what type of opening statement?
A) A description of the problem
B) A compliment
C) A reader benefit
D) A stimulating question
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