Which of the following summarizes the AIDA steps in the persuasive process?
a. Get attention, investigate options, create desire, encourage acceptance.
b. Gain acceptance, invite questions, designate action, encourage action.
c. Get attention, arouse interest, create desire, encourage action.
d. Get attention, initiate action, discuss benefits, create acceptance.
Ques. 2Balancing life and work can be achieved by
a. working more hours.
b. determining what really matters to you.
c. spending more time at home.
d. all of these choices.
Ques. 3Which of the following is the suggested four-step sequence for an inductive outline?
a. Mention the product, service, or idea; get the reader's attention; present solid evidence of quality; and encourage action.
b. Mention the product, service, or idea; get the reader's attention; ask for specific action; and present documentable evidence of claims.
c. Get the reader's attention; introduce the product, service, or idea; present valid evidence of claims; and ask for action.
d. State your reason for writing; mention your product or service, present convincing evidence regarding the claims made; and encourage action.
Ques. 4Stress can be caused by
a. things going your way at work.
b. exercising regularly.
c. personal financial problems.
d. all of these choices.
Ques. 5Marcus is writing a persuasive message asking his employees to complete an online company survey. Which of the following should he avoid when writing his message?
a. Keeping paragraphs short
b. Using concrete nouns and active verbs
c. Focusing the spotlight on benefits to the company
d. Using an inductive outline
Ques. 6Anger
a. is a normal, usually healthy, human emotion.
b. can be caused by internal and external events.
c. can be channeled into positive behavior.
d. all of these choices.
Ques. 7As indicated by Maslow's need hierarchy, people may respond favorably to
a. appeals that focus on promises of best price and the need to find a bargain.
b. appeals that fulfill physiological, security, and safety needs.
c. appeals that fulfill social, ego, and self-actualizing needs.
d. both b and c.
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