The first step in the selling process is to introduce the foremost feature of the product, service, ...

The first step in the selling process is to introduce the foremost feature of the product, service, or idea.
Indicate whether the statement is true or false

Ques. 2

Will Frazier has written you to inquire about the features of your company's new netbook; you should begin your reply with an attention-getting sentence to build interest in owning a netbook.
Indicate whether the statement is true or false

Ques. 3

Rhamel writes a sales message in the AIDA approach. He gets the receivers Attention, creates an Inference, creates a Decision for the receiver, and encourages Action.
Indicate whether the statement is true or false

Ques. 4

Gabrielle writes a sales message in the AIDA approach. She should Announce her intention, Infer the central selling point, Deal with objections, and ask the reader to take Action.
Indicate whether the statement is true or false

Ques. 5

Santosh, a computer service firm owner, has drafted a sales letter to area businesses in which he has emphasized his central selling point immediate, personal servicein each paragraph. To keep the recipient's interest, he should edit his message to include the idea of his central selling point in only one paragraph.
Indicate whether the statement is true or false

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The first step in the selling process is to introduce the foremost feature of the product, service, ...

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