Which of the following memo-writing practices will make a memo ineffective?
A. Limiting the memo to a single main topic
B. Creating a long subject line that gives all the details
C. Presenting the key idea in the first paragraph
D. Beginning the body of the memo with a statement of purpose
Ques. 2The body of a message should ideally end with the:
A. statement of future action.
B. main points of the message.
C. statement of purpose.
D. subject line.
Ques. 3When using the persuasive approach to write a sales letter for a new product, you should begin by:
A. asking for the desired action on the part of the reader.
B. presenting benefits that generate the reader's interest.
C. getting the reader's attention in the opening sentence.
D. providing information that will generate a desire on the reader's part.
Ques. 4Bill is the customer relationship manager at a travel agency. One of his customers, Sarah, has won a free holiday through the company's lucky draw. Bill is required to give her the good news. Which of the following approaches should Bill use to deliver the good news?
A. The direct approach
B. The indirect approach
C. The persuasive approach
D. The hard-sell approach
Ques. 5In refusing a request, you should, if possible, share with the reader some of the genuine reasons why his or her request is being rejected.
Indicate whether the statement is true or false
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