Social media content refers to any text, image, audio, or video published through a social media ...

Answer to #1

Answer: True
Explanation: Social media content refers to any text, image, audio, or video published through a social media outlet, such as Facebook, Twitter, Pinterest, or a blog.

Answer to #2

Answer: False
Explanation: As you plan a method for evaluating your social media efforts, refer to the goals you set in your analysis. Social media and webhosting companies offer analytic tools that not only measure numbers, such as clicks and likes, but also help you perform qualitative analyses such as customer sentiment analysis.

Answer to #3

Answer: False
Explanation: No business should automatically create accounts on all these sites and simply start communicating. To be effective, you need to know what platforms your audience uses and what they are looking for on social media.

Answer to #4

Answer: True
Explanation: Qualitative analysis helps you gauge if, where, and to what extent people are talking positively or negatively about your business or product online.

Answer to #5

Answer: False
Explanation: Research suggests that individualistic cultures (which are prevalent in developed economies like the U.S.) are more likely to trust e-commerce because purchases are backed by mechanisms based on individualistic cultural norms: guarantees, laws and policies, and security measures.

Answer to #6

Answer: True
Explanation: Developing and implementing a social media strategy requires a business to invest a significant amount of time and, often, money.