To develop the most persuasive content for a communication, what must first be understood by the communicator?
A) What kind of content will best motivate the audience
B) What key questions should be asked of the audience
C) Where the audience is located
D) Whether or not the audience finds you credible
E) The problem that needs to be resolved
Ques. 2Analyzing ________ involves focusing on information needs, motivation and benefits, and potential resistance.
A) your audience's needs
B) your purpose
C) medium choices
D) your desired outcome
E) the business result
Ques. 3Which of the following terms best represents the way you would like your audience to respond to your message?
A) Purpose
B) Audience need
C) Desired outcome
D) Business result
E) Potential resistance
Ques. 4Which of the following will help you move the message from a plan to a draft?
A) Analysis
B) Outlining
C) Composing
D) Writing
E) Evaluating
Ques. 5To ensure you have implemented an effective persuasive strategy, what should be done before delivering the message?
A) Outline the order of key points
B) Compose the message according to the persuasive plan
C) Determine medium
D) Evaluate the draft
E) Identify the most effective delivery method
Ques. 6If an argument has merit, but does not support your argument, you may respond to the argument using a _____.
A) rebuttal
B) refutation
C) concession
D) resistance statement
E) goal statement
Ques. 7Being persuasive ________.
A) is rarely required in your daily life
B) involves understanding why your audience may resist your ideas
C) means tricking your audience into doing what you want
D) is very unethical and in some situations may even be illegal
E) means being influenced by others to agree with their point of view or request