When expanding the explanation of how a product or service will benefit the audience, what step of ...

When expanding the explanation of how a product or service will benefit the audience, what step of the AIDA plan is being developed?
 
  A) Attention
  B) Interest
  C) Action
  D) Desire
  E) Interactivity

Ques. 2

When marketers use evocative images or music, what step in the AIDA plan is being developed?
 
  A) Attention
  B) Interest
  C) Action
  D) Desire
  E) Interactivity

Ques. 3

Using the technique of paying off the promise made in the headline is generally best accomplished during what step of the AIDA plan?
 
  A) Attention
  B) Interest
  C) Action
  D) Desire
  E) Interactivity

Ques. 4

Which of the following would not attract the reader's attention in a sales or marketing message?
 
  A) A piece of interesting news
  B) An appeal to emotion
  C) A unique solution to a common problem
  D) Music, animation or video
  E) An appeal to a sense of financial value

Ques. 5

Which of the following is the most effective way at handling audience objections when crafting a sales or marketing message?
 
  A) Emphasize the emotional benefit of the product.
  B) Identify the objections up front and address as many as you can.
  C) Craft a personal message that indicates key selling points.
  D) Analyze the audience to determine why they are interested in the product.
  E) Make the message unique to the product and the company.